I have worked with Arunima on two large and complex regional projects, and I can highly recommend her to those looking for a skilled content professional with a strong editorial voice, plus a professional and consultative approach. Arunima is perfect for someone looking to create brand journalism pieces with a strong news pedigree (hence her previous writing credits), who responds well to a clear brief, an independent ethos, and a desire to bring out the personality and life behind high-level interviewees. Besides being a strong and impactful writer, she is (crucially) also reliable, consistent and patient as a content partner: something that's critical to the process working, and each project growing. Having worked with her remotely across both the healthcare and the hiring space, I would recommend Arunima to those seeking to bring a journalistic edge to their projects, and mindful of the need for both care and consideration with those that she's working with. Refreshingly, she will pick up the phone when there's anything important to discuss: and even when circumstances change externally (which they will at times), will follow through and remain on the case until completion.